Carl Sauter, III
1969. Carl Sauter III (1936-?) takes over his brother’s company and successfully leads it to become a major piano maker on the world stage. The factory further expands and wins dozens of awards for its instruments.
In order to support the company’s efforts to reach all markets internationally, a new factory is built a stone’s throw from the previous headquarters. The new factory is built between 1974 and 1983 in three phases and will be the only time that the Factory ever moved locations. Carl III also takes another bold step: he addresses the piano not only as an expression of music but integrates aspects of contemporary design into the pianos. The new designs resonate with customers across the world, and new markets like Hong-Kong and Singapore are opened.
Carl III is also very concerned about keeping Sauter in connection with artists and ensuring that the Sauters are beloved instruments. He and his team develop the forerunner of the R2 improved action design which gives pianists the opportunity to play uprights and still experience the advantages of a grand piano action. The company received many accolades and was awarded with the coveted “Diapason D’Or” for its grand and uprights. After Carl III retired in 1993, economist Otto Hott (1940) joined the company and bought the majority shares. Mr. Hott, together with Carl III’s nephew, Carl Ulrich Sauter (1952) as a further shareholder, have been directing Sauter Company.